I’m an energetic website developer with more than 10 years experience working freelance and almost 5 years experience working as a website developer for Charleston Newspapers where I worked diligently to enhance their web properties, drive user engagement and ensure that our websites were a strong source of revenue. Some skills I have taken away from this experience are:
- Working closely with team members from my own department or other departments to plan and execute new projects
- Quickly troubleshooting existing web applications
- Planning and trafficking digital marketing campaigns
Website Development & Search Engine Optimization
Planning, designing and developing websites responsively to offer the best user experience possible and to work smoothly across all devices and screen sizes
Planning new templates or modifying existing ones to maximize the search engine friendliness of the content that will flow onto the page
Tracking and reporting on website performance via Google Analytics and Chartbeat
Ad Trafficking & Digital Marketing
Working with advertisers to plan and produce effective digital campaigns via Google DoubleClick and AdWords
Reporting on campaign performance and making adjustments to campaign parameters if needed
User Engagement
Designing newsletters and eBlasts to send to opt-in users driving them to return to the website
Setting up promotional pages and contests to keep users engaged with our content
- WordPress Development
- Drupal Development
- Joomla Development
- Adobe Photoshop CC
- Adobe Illustrator CC
- Adobe Dreamweaver CC
- Adobe InDesign CC
- Google Analytics
- Google DoubleClick
- Google AdSense
- Google Adwords
- Chartbeat
- Microsoft Office
- HTML 5
- CSS 3 +/- SASS
- Javascript & JQuery
- PHP
- MYSQL
Digital Marketing Consultant
West Virginia Press Association • Charleston, WV
Feb 23, 2017 - Present
Responsibilities:- Training WVPA staff how to use Google DoubleClick to traffick ads on their websites and how to produce reports for clients
- Generating Google Analytics reports for staff to better understand their market
- Providing detailed digital ad inventory forecasts and marketing proposals as needed
- On-going support as needed.
Full-Stack Website Developer
Charleston Newspapers • Charleston, WV
May 26, 2012 - Feb 3, 2017
Responsibilities:- Spearheading interdepartmental teams to plan websites that work for both the newsroom and retail advertising
- Designing and developing websites and campaigns at all stages for most major projects
- Trafficking ads for retail advertising, managing digital inventory & developing new ad zones for all device types
Graphic Design Technology
Fairmont State University • Fairmont, WV
Graduated in 2012 with Bachelor's Degree
Advertising
West Virginia University • Morgantown, WV
Graduated in 2008 with Bachelor's Degree